How we Protect Your Data

Information We May Automatically Collect from Your Device Campbell’s and third parties may collect information about you when you use the Sites, using cookies, web beacons and other similar technologies. A “cookie” is a small amount of data that is sent to your browser from a web server and stored on your computer or device. Among other things, cookies allow us to facilitate the administration and improve the effectiveness of our Sites as well as further tailor and enhance your experience to your interests. You may set your browser to decline non-essential cookies. If you do so, you may not be able to fully experience certain interactive features of our Sites.

We may automatically collect information about your interactions with our Sites and online ads and may combine this information with other information about you in order to customize your online experience with us. The information we automatically collect may include your IP address, referring URLs, browser and device characteristics, browsing behavior (e.g., date and time of visit, length of visit, clicks on product information or other content) and your response to our email campaigns (e.g., whether and when you open our email, the links you click). We may use cookies, and other similar industry standard technologies to capture this information.

We also use third party analytics companies, such as Google Analytics, to analyze the usage of our Site for internal purposes. These analytics companies may use cookies and other tracking mechanisms to collect data about how you use our Sites and provide us with aggregate information on such usage, which helps us improve the performance of our Sites. Please review Google’s privacy policy and the Google Analytics Privacy Controls to learn more about Google’s privacy practices and how to disable this function.

We may allow third parties to use cookies and other online tracking tools to better understand your behavior and browsing activities, so that we can serve you targeted advertising (also commonly referred to as “interest-based” or “behavioral” advertising) while on our Sites and display our ads to you when you visit other sites. These third parties may passively collect information with these tools so that content specific to your interests can be delivered to you online.

Session-Replay Technologies. We may use third party services that employ software code to record users’ interactions with the Sites in a manner that allows us to watch DVR-like replays of those user sessions. The replays could include users’ clicks, mouse movements, scrolls, and keystrokes/key touches during those sessions. These replays may be used for analytical purposes, to help us diagnose usability problems and identify areas for improvement. One company that may provide this service for Us is Hotjar. You can learn more about Hotjar at https://www.hotjar.com/legal/policies/privacy/. Depending on the web browser you use, it might be possible for you to prevent Hotjar from collecting certain data when visiting a Hotjar Enabled Site. To learn more visit Hotjar’s Do Not Track page.

How We Use and Share Your Information

We may use your information as follows:

to provide you with support and respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses; to send you relevant administration information regarding our Sites; to create, maintain, customize, and secure your account (e.g., Campbell’s Kitchen) with us; to supply you with newsletters, promotional emails about us and our partners, product information, event-related news and surveys and samples; to communicate with you about our sweepstakes, contests, loyalty and rewards programs, coupons, rebates, premiums and other promotions which you have entered or joined or for which you have requested information, including for the purpose of notifying you if you win; to identify your consumer review on our Sites, if you provide your information for disclosure; to process your requests, orders, transactions, purchases, payments, and prevent transactional fraud; to conduct research and perform analysis in order to measure, maintain, protect, develop and improve our products and services; to detect, investigate and prevent activities that may violate the law or our policies; to respond to law enforcement requests and as required by applicable law, court order or governmental regulation; for testing, research, analysis, and product development, including toe develop and improve our Sites, products, and services’ to personalize your experiences on our Sites and to deliver content and product and service offerings relevant to your interests, including tailored offers and ads through our Sites, third party sites, and via email or text message (with your consent, where required by law); to help maintain the safety, security, and integrity of our Sites, products and services, databases, technology assets, and business; and to otherwise maintain and optimize our Sites. We may share your information among our brands, affiliates and subsidiaries.

We also hire third-party vendors to perform services on our behalf and may share your information with them. These third parties are obligated to keep your information confidential and only use it as necessary to perform such services. For example, we may share your information with our agencies to help us administer a sweepstakes or other promotion; deliver content, samples, products, gifts and prizes; or provide you with customer service.

We use Shopify and Gold Belly to power our online stores. You can read more about how Shopify and Gold Belly use your personal information here: https://www.shopify.com/legal/privacy and https://www.goldbelly.com/privacy-and-security.html. When you make a purchase on our Sites, your payment information is shared directly with an online payment processor (such as Stripe, Google Pay, or PayPal) to fulfill your order.

We may also share your information when we believe it is necessary to comply with the law or a government request; to prevent damage or injury to us or others; or to protect our rights. For example, we reserve the right to and may disclose your information in response to requests from local, state or federal law enforcement officials; any judicial, administrative or similar proceeding or order, such as a subpoena; to investigate suspected fraud, harassment, physical threats or other violations of our Site policies or the rights of third parties; or to investigate any suspected misconduct.

We may also share your information in connection with a merger, acquisition, sale or reorganization or the potential thereof, including with our successors in business and purchasers of Site assets, or with our parent or affiliate companies for corporate reporting.

Social Media Services Our Sites may provide you with the ability to register, log on to, “like” or otherwise interact with social media services, such as Meta (Facebook), Instagram, Twitter, Pinterest or YouTube. We do not control these social media services or your profiles on these services, and we do not establish privacy settings or rules for how your information on such services will be used. If you choose to log on to or submit information through any of these social media services, your information will be subject to the applicable social media service’s privacy policy. You are encouraged to read such policy to learn more about how the social media service will handle your information. By accessing any social media service, you will be assuming the risk that the information you provide on that service may be viewed and/or used by us or third parties for any purpose. You agree that we are not responsible for any acts or omissions by these social media service providers.